Thursday, February 26, 2009
THIS WEEK: TBD
LAST WEEK: President-elect Dave Moore called the meeting to order and asked Brian Bishop to lead us in the Pledge and Art Criddle to lead us in prayer.
ANNOUNCEMENTS: All Club members are invited to attend the Thurs., April 23rd District 7980 Assembly at the Four Points Sheraton in Meriden. Of special interest this is will be a presentation by PDG Mac Leask on RI’s Future Visioning Program. RI will be selecting districts throughout the world to pilot the program before it is fully implemented. Our District Clubs will be asked to vote on whether or not the District should apply to RI to be included in the pilot program. All Club officers and committee members are asked to attend but the assembly welcomes all Rotarians. Madison Rotary picks up the tab for its participants.
DG Rick Benson’s District Conference in New port RI on May 1-3 has had a new face-lift. In view of the economy, the conference committee is offering a special one-night two-day package on Saturday and Sunday at a cost of $549 for a single room and $749 for a double. On line registration available on the District website: www.rotary7980.org.
The Interact Club will be putting on 20 acts of its annual Showboat production at 7 pm on Fri., Feb. 27th. Club volunteers are being asked to help on the door and in general. Mary Minshall and Dyan Salemi said they’d help out but more are needed.
Contact Art Criddle or just show up.
Sitting in for Ron Clark who was teeing off on the green as the meeting came to order was Sgt-at-Arms Tom Burland. Diane Berg from Guilford was the sole visiting Rotarian. Gunner and Eileen Johnson introduced their guest and luncheon speaker Lisa Miksis, Shore Publishing publisher.
BIRTHDAY’s & ANNIVERSARIES: Brian’s daughter Abigail two on Friday; Kent Sprague B’day last week and he had a joke to pass along as well; Eileen Banish brother John; Mike I.’s sister and brother-in-law Don Buel and wife celebrated their anniversary and three kids in their family had birthdays.
HAPPY DOLLARS: “Our” District Governor Dick Benson happy to have a productive week in Haiti where he gave 164 goats to villagers. Since Dick began the “Dick’s Kids” program as DG, the goat population has grown to over 6,000 in Haiti. Dick also helped to build the first of three Quonset huts during his stay. Craig Bernard happy Devon loves snowboarding and proud of his wife Carolyn who, as Master Gardener, took Best in Class and Best in Show in the semi-formal “Spring in Bloom” category at the Hartford Flower Show over the weekend; Janet Sandella happy because she saw our friends Lorrie and Jessica who gave their best to the Club and also happy because she received the first $500 check for Capitol Steps sponsorship from Guilford Savings Bank; Mary Minshall happy for that fact; Bert Gesner happy for ride from Art; Tom Banish happy because Club not fining people for being late and for great editorial in the Register; Tom Burland dollar to show how bad economy is his 83-year old mother was visiting one of the casinos and had her wheel chair stolen. Good news is the casino staff retrieved it; Don Buel happy to report his wife had lunch with Jim and Nancy Satterwhite in Florida; Tim happy for Carolyn and because of Carolyn he fessed up to being inducted into the all women’s Madison Garden Club recently.
GUEST SPEAKER: Eileen Johnson introduced Lisa Miksis, Shore Publishing Publisher. Lisa said she started with Shore Publishing in 1996 when its founders Ryan Duques and James Warner owned the paper. Today the organization is seven papers strong with 70,000 circulation. Lisa said she’s often asked the question of “How is the company since The Day bought it out in 2008?” Lisa noted that the buy-out was done over a five-year period and the company has retained it status as an LLC. “So, we’re still considered you local home newspaper. I love the papers,” she said. “I love the towns we service and the people who work with us are dedicated. Everyone has so much passion.”
Lisa explained that a strong point of the newspapers is that they go out to every business and household within the community. She provided guidelines for submitting press releases. Send in noteworthy accomplishments that are not self-promoting which are bounced back to senders. She highly encouraged submitting photos with press releases with high resolution of 1 mg up to a 12 mg’s in a jpg format. She explained that the paper works on a 60-40% meaning 60 ads to 40 percent news content. “January and February are our slowest months so it’s hard for us to accommodate a lot of news. Typically the papers will jump up to 70 or 80 pages in June when we’re looking for stories to fill the pages. The publisher said Sore Publishing is developing a new interactive website called Zip06. “We really encourage people to go to the website and post comments, post your ideas. Everything we can’t fit into the paper will be on the web along with a host of pictures.
“It’s easy to the join the web blog,” she noted. “Just put in the zip of the town where you live or work (the paper you identify with) and then click on ‘join.’ Type in a user name and a password, It’s that easy,” she said. In May the Shore Publishing will be providing links to other organizations. Following a question from the audience, Lisa explained why the paper periodically ask for residents to “urgently” send in a coupon stating that they want to receive the paper. In order to retain the mail to every home on a certain day postnatal status, the post office requires a company to be able to prove it has at least 51% of its readership on file as having requested the paper. While the papers currently have 51% and better, the permit runs out every three years, hence the reason for the new request. President-elect Dave presented Lisa with a gift Certificate to Friends and Company in appreciation for her speaking at the club.
RAFFLE: Mary, Dick and Tom Burland failed to pick the lucky Queen of Hearts.
ON THE DOOR: Tish and Chris Brown
EDITOR: Craig Bernard